EMPOWERING
EXTENSION WORKERS: SAA’S DIGITAL MARKETING TRAINING KICKS OFF AT IAR
Today, December 16th, 2024, the Sasakawa Africa Association
(SAA) organized a three-day training workshop on Digital Marketing for
Agricultural Extension Workers, hosted at the Institute for Agricultural
Research (IAR), Ahmadu Bello University, Zaria. The workshop aims to equip
extension workers with essential digital skills to navigate modern agricultural
markets.
The event began with an opening remark by Prof. S.B. Abdu, Dean Faculty of Agriculture, who emphasized the critical role of digital technology in enhancing agricultural extension services and boosting farmers’ access to markets.
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